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DesignNewswire · COMO, Italy ·

Neda Mirani Is Honored with the Silver A' Design Award for Ivy Café in Interior Space and Exhibition Design

Neda Mirani honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Ivy Café by Neda Mirani has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Ivy Café

Criteria such as economic efficiency, fast implementation and create a new atmosphere in town were important design challenges to consider, so focus on available resources in the project area was chosen as problem-solving approach. Assets that can meet the above demands and also improve the design quality. There are many cement block factories in this area. A modular material that can shape the project with all of the proposed criteria. Along with the pure texture and neutral color of the block, a supplement such as Ivy was chosen which plays an important role in the space vitality.

About Neda Mirani

Neda Mirani, Master of Architecture, University of Guilan, Iran The first rate of the university in the Architecture master's degree Winner and nominee of internal and international architecture awards Design manager of architecture office in Tonekabon, Iran

Award Record

Neda Mirani is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Ivy Café
Function
Café
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Slate Gray, Black, Gray, Dim Gray and Dark Gray
Images
5

The Recognition

Laureate
Neda Mirani
Country
Iran
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#116401

Credits

Team
Mohammadreza kohzadi
Image Credits
Photographer: Deed studio

Design Details

Unique Properties
There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions. Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space.
Inspiration
What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material.
Research
In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
Challenge
The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
Realization and Technology
It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
Operation and Interaction
This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
Project Duration and Location
The project started in February 2020 and finished in July 2020 in Iran
Specifications
Total area is: 80 Sq. M.
Keywords
cement block, ivy, cafe, Iran

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