Press Release
Wen Liu Is Honored with the A' Design Award for Zhanggong Times Alcoholic Beverage in Packaging Design
Wen Liu acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Zhanggong Times Alcoholic Beverage by Wen Liu, designed for Jiangxi Zhanggong Liquor Co., Ltd. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Zhanggong Times Alcoholic Beverage
Zhanggong Times is a packaging design for a Baijiu produced in Jiangxi province, China. The bottle is made of ceramic with decorative firing. The front of the box uses goffered paper, and the main logo is placed on a metal plate. The design takes inspiration from Ganzhou, known as a birthplace of red culture. Red is used as a symbolic color and is combined with auxiliary graphics. A calm illustration shows regional geographic and historical elements, including the Gan River. The package measures 160 by 120 by 330 millimeters.
Award Record
This recognition makes Wen Liu a winner of 18 A' Design Awards. The awards span the editions from 2019 - 2020 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/112289
- A' Design Award Page: https://competition.adesignaward.com/112289
- Media Showcase: https://www.designnewsroom.com/!112289
- Laureate Profile: https://dezigners.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zhanggong Times Alcoholic Beverage
- Function
- Alcoholic Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Saddle Brown, Maroon, Sienna and Peru
- Images
- 5
- Client
- Jiangxi Zhanggong Liquor Co., Ltd
The Recognition
- Laureate
- Wen Liu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #112289
Credits
- Team
- Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
- Image Credits
- Creator Wen Liu, Zhanggong Times, 2020.; Creator Yong Deng, Zhanggong Times, 2020.; Creator Weijie Kang, Zhanggong Times, 2020.; Photographer Li Chen, Zhanggong Times, 2020.
Design Details
- Unique Properties
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- Inspiration
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- Research
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance.
- Challenge
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- Realization and Technology
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- Operation and Interaction
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- Project Duration and Location
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- Keywords
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
