Ferro Packaging · 2021
Zhanggong Times Packaging per liquori
by Wen Liu
- A' Design Award di Ferro 2021 in Packaging
- CLIENT: Jiangxi Zhanggong Liquor Co., Ltd
- Estimated Number of Design Views: 16,802
- Verification code 1C886CB909 · Verify this award
Colors
About Zhanggong Times Packaging per liquori
Zhanggong Times è un progetto di packaging per un Baijiu prodotto nella provincia dello Jiangxi, in Cina. La bottiglia è realizzata in ceramica con decorazione a cottura. La parte frontale della confezione utilizza carta goffrata e il logo principale è collocato su una placca metallica. Il design trae ispirazione da Ganzhou, conosciuta come culla della cultura rossa. Il rosso è impiegato come colore simbolico ed è combinato con grafiche ausiliarie. Un'illustrazione dai toni pacati raffigura elementi geografici e storici della regione, tra cui il fiume Gan. La confezione misura 160 per 120 per 330 millimetri.
About the A' Design Award di Ferro
Zhanggong Times Packaging per liquori ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Zhanggong Times Packaging per liquori sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Zhanggong Times Packaging per liquori è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- Dimensions & Packaging
- 160mm*120mm*330mm
- Tags
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
- Production Technology
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- Design Challenge
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- Research
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
- Inspiration
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- Project Duration
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- Operation Flow
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- Image Credits
- Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.
