Press Release
Harlem Advocacy Posters by Jiaqi Song Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Jiaqi Song honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Harlem Advocacy Posters by Jiaqi Song, designed for Bandujo Advertising Design. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Harlem Advocacy Posters
Harlem Advocacy is a series of advertising campaign posters created for a public health advocacy program based in Harlem, New York City. The posters combine a brand lock up with illustrated icons, and each icon represents one service, such as medical, social, educational or job related support. One main poster shows all icons together. For public distribution, the series is divided into single posters, each showing one icon in a large size. The visual style is influenced by pop art, so the services can be recognized quickly by local residents.
About Jiaqi Song
Jiaqi Song is an Award-Winning and Multidisciplinary Designer and Art Director currently based in New York. Specializing in lifestyle, fashion, and luxury, working across advertising, visual identity, print, and digital, Jiaqi Song is driven by beautifully crafted, honest ideas. Clients include: NYC Department of Health, Amazon Audible, J.P. Morgan Chase, TUMI, Victoria Beckham Beauty, Waldorf Astoria Hotel & Resort, Conrad Hotel & Resort, Tom Ford Beauty, Canada Goose, CoverFX, Airbnb, Estee Lauder, Kiehl's, and etc.
Award Record
This recognition makes Jiaqi Song a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107915
- A' Design Award Page: https://competition.adesignaward.com/107915
- Media Showcase: https://www.designnewsroom.com/!107915
- Laureate Profile: https://dezigners.org/d/232190
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Harlem Advocacy Posters
- Function
- Posters
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Blue, Midnight Blue, Yellow Green, Goldenrod and Medium Turquoise
- Images
- 5
- Client
- Bandujo Advertising Design
The Recognition
- Laureate
- Jiaqi Song
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107915
Design Details
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Realization and Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Operation and Interaction
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
- Project Duration and Location
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Specifications
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Keywords
- graphic design, poster, illustrations, social service, poster design
