Bronzo Grafica · 2021
Harlem Advocacy Serie di manifesti
by Jiaqi Song
- A' Design Award di Bronzo 2021 in Grafica
- CLIENT: Bandujo Advertising Design
- Estimated Number of Design Views: 11,237
- Verification code CF3FE5FECF · Verify this award
Colors
About Harlem Advocacy Serie di manifesti
Harlem Advocacy è una serie di manifesti pubblicitari realizzata per un programma di sensibilizzazione sulla salute pubblica con sede ad Harlem, New York. I manifesti uniscono il lock-up del marchio a icone illustrate, dove ciascuna icona rappresenta un servizio, come il supporto medico, sociale, educativo o lavorativo. Un manifesto principale presenta tutte le icone insieme. Per la diffusione pubblica, la serie viene suddivisa in singoli manifesti, ognuno dei quali mostra un'unica icona in grande formato. Lo stile visivo si ispira alla pop art, così da consentire ai residenti di riconoscere rapidamente i servizi offerti.
About the A' Design Award di Bronzo
Harlem Advocacy Serie di manifesti ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Harlem Advocacy Serie di manifesti sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Harlem Advocacy Serie di manifesti soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensions & Packaging
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Production Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Design Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Project Duration
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Operation Flow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
