Press Release
Puzzle Lai Meng Tak Is Honored with the Silver A' Design Award for Macau Light Festival 2019 TVC TV Commercial in Movie, Video and Animation Design
Puzzle Lai Meng Tak honored for movie, video and animation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Macau Light Festival 2019 TVC TV Commercial by Puzzle Lai Meng Tak, designed for Mirage Visuals, has been granted the Silver A' Design Award in the Movie, Video and Animation Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Macau Light Festival 2019 TVC TV Commercial
Macau Light Festival 2019 TVC is a television commercial created to promote the Macao Light Festival. The film follows Mak Mak, the Macao tourism mascot, as local and visiting spectators explore four lighting routes and the changing cityscape of Macao. The commercial combines live action shooting, visual effects, motion graphics and three-dimensional animation. Local features are shown as installation art. The festival is presented as a giant birthday cake, marking the twentieth anniversary of the Macao Special Administrative Region.
About Puzzle Lai Meng Tak
MIRAGE VISUALS is a leading multi-media production company that provides a wide range of creative services in all-media versatility. Led by creative director Puzzle Lai, an acclaimed animation talent within Macao’s creative circles. In terms of creative direction and production style, MIRAGE VISUALS is committed to originality and quality, taking a minimalist yet artful approach. With a team of devoting members who always keep their fingers on the pulse. "BITTER SWEET" was nominated in the finalist of the 56th Asia Pacific Film Festival 2013 - movie series.
Award Record
Puzzle Lai Meng Tak is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100899
- A' Design Award Page: https://competition.adesignaward.com/100899
- Media Showcase: https://www.designnewsroom.com/!100899
- Laureate Profile: https://dezigners.org/d/254296
- Further Information from the Laureate: https://vimeo.com/376365820
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Macau Light Festival 2019 TVC TV Commercial
- Function
- TV Commercial
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Cadet Blue, Tan, Rosy Brown, Sky Blue and Maroon
- Images
- 5
- Client
- Mirage Visuals
The Recognition
- Laureate
- Puzzle Lai Meng Tak
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100899
Credits
- Team
- Client：Macao government tourism office, Video Production：MIRAGE VISUALS, Director：Puzzle Lai, Concept & Storyboard：Puzzle Lai, Cheong In Fong, Director of Photography：Simmy Cheong, Drone Operator：Simon Ma, SPICY Banana, Pancy Ng, Puzzle Lai, Compositing：Puzzle Lai, Color Grading：Puzzle Lai and Music & Sound Design Production：Ellison Lau
- Image Credits
- MIRAGE VISUALS All right reserved.
Design Details
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Realization and Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Operation and Interaction
- Video file can be operated in every video player
- Project Duration and Location
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Keywords
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
