Argento Cinema · 2020
Macau Light Festival 2019 TVC Spot pubblicitario televisivo
- A' Design Award d'Argento 2020 in Cinema
- CLIENT: Mirage Visuals
- Estimated Number of Design Views: 33,525
- Verification code D1107DF8C3 · Verify this award
Colors
About Macau Light Festival 2019 TVC Spot pubblicitario televisivo
Il TVC del Macau Light Festival 2019 è uno spot televisivo realizzato per promuovere il Festival delle Luci di Macao. Il filmato segue Mak Mak, la mascotte del turismo di Macao, mentre spettatori locali e visitatori esplorano quattro percorsi luminosi e il paesaggio urbano in continua trasformazione di Macao. Lo spot unisce riprese dal vivo, effetti visivi, motion graphics e animazione tridimensionale. Gli elementi caratteristici del territorio sono rappresentati come installazioni artistiche. Il festival viene presentato come una gigantesca torta di compleanno, a celebrazione del ventesimo anniversario della Regione Amministrativa Speciale di Macao.
About the A' Design Award d'Argento
Macau Light Festival 2019 TVC Spot pubblicitario televisivo ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Macau Light Festival 2019 TVC Spot pubblicitario televisivo sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Macau Light Festival 2019 TVC Spot pubblicitario televisivo è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Image Credits
- MIRAGE VISUALS All right reserved.
