Oro Fiera · 2023
Elegance and Modernity Stand espositivo
by Smart Design Expo - Joanna Dittmar
- A' Design Award d'Oro 2023 in Fiera
- CLIENT: Drutex
- Estimated Number of Design Views: 434,962
- Verification code 2573346C69 · Verify this award
Colors
About Elegance and Modernity Stand espositivo
Elegance and Modernity è uno stand espositivo realizzato per una fiera a Norimberga. Lo stand misura 21,5 per 11 metri, con pareti alte 5 metri. Le finiture in nero e cemento si combinano con elementi vegetali e un'illuminazione studiata con cura per presentare i prodotti in un'atmosfera serena. La facciata è realizzata in laminato, l'installazione sospesa a forma di nuvola dorata è composta da reti metalliche e gli espositori sono laccati in oro. Tutti i componenti sono stati prodotti internamente da falegnami. Uno schermo di 6 per 3,5 metri proietta un filmato per attirare i visitatori anche da lontano.
About the A' Design Award d'Oro
Elegance and Modernity Stand espositivo ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Elegance and Modernity Stand espositivo sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Elegance and Modernity Stand espositivo crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward. - Dimensions & Packaging
- SIZE: 21,5 x 11m
5m high walls
Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design. - Tags
- elegant, modern, minimalist,
- Production Technology
- The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.
Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.
Choosing the right lighting made it possible to showcase the products in their intended environments. - Design Challenge
- Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
- Research
- Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
- Inspiration
- Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail. - Project Duration
- Frontale 2022, Nuremberg
- Operation Flow
- the stand has a warm, sophisticated and light look
- Patents
- Smart Design Expo
- Image Credits
- Smart Design Expo
