Il progetto Flow Packaging per vino di Wei Sun è un vincitore molto stimato del prestigioso 2023 A' Design Award d'Argento nella categoria Design del Packaging.

ArgentoPackaging· 2023

Flow Packaging per vino

di Wei Sun

Cliente: DOTONE Brand Design

Vincitore del premio A' Design Award d'Argento nella categoria Packaging

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Il Design

Informazioni su Flow Packaging per vino

Flow è un packaging per vino bianco che incoraggia un consumo moderato. La bottiglia ha la forma di una clessidra ed è realizzata in vetro trasparente a doppio strato. Lo strato esterno, essenziale, lascia intravedere il contenitore interno a clessidra. Sulla superficie della bottiglia è riportata una scala graduata in millilitri. La forma a clessidra fa scorrere lentamente la bevanda, così la mescita richiede più tempo e la quantità versata è più facile da controllare. La scatola esterna è realizzata in PVC trasparente. Flow associa il bere allo scorrere del tempo e ricorda alle persone di dare valore alla salute.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Flow Packaging per vino ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Flow Packaging per vino sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Flow Packaging per vino è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: This is a white wine packaging that advocates people's healthy drinking. It uses "hourglass" as a container and advocates the product concept of "healthy drinking and cherishing time". The bottle is supplemented with a scale (ml) to remind everyone of the emotional changes caused by drinking to a certain extent. With the design of two layers of transparent glass, the simple shape of the first layer makes it possible to see the transparent hourglass container of the second layer.
Dimensioni e Confezionamento: Bottle size: Width 70mm x Depth 70mm x Height 320mm
Transparent box size: width 100mm x Depth 100mm x Height 350mm
Tag: White wine, White wine bottle design, White wine packaging design, Packaging design, Hourglass
Tecnologia di Produzione: The entrusted factory uses 3D printing technology to make samples and feedback the implementation details. After confirmation, custom development molds. The outer packaging is made of transparent PVC, the text is printed in spot color, and the logo and product name are made of embossed, frosted silver, and light silver.
The white wine is designed with transparent double-layer glass. First, the model is injection-molded with acrylic, and then the real object is presented with glass.
Sfida Progettuale: The original intention of the design is to creatively control drinking behavior, but this may be different from the sales appeal of commodities in the market, because people often like to use commodities conveniently, and this hourglass-type liquor is a reverse thinking, because on the surface it looks It may seem unfriendly, but in fact this product design that makes drinking in moderation is really concerned about people's health. It takes a little time and getting used to when users try to use it.
Ricerca: Collecting relevant news, it is found that hundreds of thousands of people die from drinking in China every year, and most of the deaths caused by drinking are due to excessive drinking or uncontrolled drinking. Therefore, it is hoped that through design, people can drink healthily, cherish life and pay attention to family. Therefore, the original intention of FLOW's design is to effectively help people to drink reasonably. Whether it is visually or from the scale marked on the bottle, it always reminds people not to drink too much, and the shape of the hourglass can make the alcohol flow slowly and make pouring wine. control.
Ispirazione: The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. There is no better container for reminding people to drink responsibly than the hourglass, and most importantly, it is a real, three-dimensional hourglass that is more impressive.
Durata del Progetto: The project started in Shenzhen in March 2020 and was completed in Shenzhen in September 2020.
Flusso Operativo: When using the product, the shape of the hourglass of the wine bottle allows the alcohol to flow slowly in the bottle, and the palm of your hand can perceive the ongoing pouring behavior by touching the scale on the wine bottle. In order to shorten the waiting time for pouring wine, the user will subconsciously control the amount of alcohol poured into the wine glass, so as to limit drinking.
Brevetti: All copyrights DOTONE Brand Design,2020
Crediti Immagini: Image #1-#5
Designer,Wei Sun,2020
3D modeling renderer,Mingran Wu,2020
3D modeling renderer,Jiaying Zheng，2020