Vivo X80 Campagna pubblicitaria outdoor by Output

Argento Pubblicità · 2023

Vivo X80 Campagna pubblicitaria outdoor

by Output

A' Design Award d'Argento 2023 in Pubblicità
CLIENT: Output
Estimated Number of Design Views: 561,088
Verification code AA1E195502 · Verify this award

View at A' Design Award Press Release

Colors

About Vivo X80 Campagna pubblicitaria outdoor

Vivo X80 è una campagna pubblicitaria outdoor ideata per promuovere una serie di smartphone. Al posto di uno schermo 3D senza occhiali collocato in alto su un edificio, la campagna utilizza un gigantesco schermo a pavimento posato direttamente sul terreno, così che gli spettatori possano guardarlo da vicino. Il contenuto è articolato in sette atti ed è stato proiettato a Shenzhen e Xi'an. Due radar e la tecnologia di rilevamento del corpo umano tracciano la posizione e il movimento del pubblico, così che le immagini reagiscano agli spettatori. Per la visualizzazione viene impiegata la tecnologia di proiezione laser.

About the A' Design Award d'Argento

Vivo X80 Campagna pubblicitaria outdoor ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Vivo X80 Campagna pubblicitaria outdoor sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Vivo X80 Campagna pubblicitaria outdoor è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan