Argento Packaging · 2022
Flying to the Moon Confezione regalo per mooncake
by ShenZhen XiShang Boutique Packing Co., Ltd
- A' Design Award d'Argento 2022 in Packaging
- CLIENT: ShenZhen XiShang Boutique Packing Co., Ltd
- Estimated Number of Design Views: 24,634
- Verification code E2DC161D01 · Verify this award
Colors
About Flying to the Moon Confezione regalo per mooncake
"Volo verso la Luna" è una confezione regalo pensata per i mooncake. Il packaging riprende la forma di una tradizionale lanterna da palazzo cinese. Le illustrazioni circolari attingono alla mitologia cinese e raffigurano la Lepre di Giada, il Palazzo della Luna e le Apsara degli affreschi di Dunhuang. Una struttura tridimensionale multistrato e un processo di fustellatura conferiscono profondità visiva. Una volta estratti i mooncake, è possibile accendere un modulo LED alloggiato nella base e rimontare la custodia trasparente in PVC e l'involucro esterno traforato, trasformando la confezione in una lanterna decorativa.
About the A' Design Award d'Argento
Flying to the Moon Confezione regalo per mooncake ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Flying to the Moon Confezione regalo per mooncake sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Flying to the Moon Confezione regalo per mooncake è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
- Dimensions & Packaging
- 145mm X 145mm X 300mm
- Production Technology
- The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
- Design Challenge
- The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
- Research
- The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
- Inspiration
- It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
- Project Duration
- This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
- Operation Flow
- After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
