Argento Packaging · 2022
Dragon Boat Festival Packaging Confezione regalo
by ShenZhen XiShang Boutique Packing Co., Ltd
- A' Design Award d'Argento 2022 in Packaging
- CLIENT: ShenZhen XiShang Boutique Packing Co., Ltd
- Estimated Number of Design Views: 26,883
- Verification code B9E599C48F · Verify this award
Colors
About Dragon Boat Festival Packaging Confezione regalo
Dragon Boat Festival Packaging è una confezione regalo creata per la Festa cinese delle Barche Drago. La scatola esterna ha la forma di un drago: le foglie di artemisia ne delineano il corpo, mentre le venature delle foglie di canna ne compongono le squame. La scatola interna raffigura due draghi che sostengono degli zongzi, un motivo che nella cultura cinese simboleggia la doppia fortuna. Sollevando il coperchio, i quattro lati della scatola interna si aprono per gravità, come un sipario che si alza. La confezione è realizzata in carta ecologica con intagli cartacei tridimensionali e cartone stratificato. Il progetto trasmette auguri di salute e prosperità.
About the A' Design Award d'Argento
Dragon Boat Festival Packaging Confezione regalo ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Dragon Boat Festival Packaging Confezione regalo sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Dragon Boat Festival Packaging Confezione regalo è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
- Dimensions & Packaging
- 475mm X 213mm X 130mm
- Production Technology
- Eco-friendly paper and 3D paper carving techniques
- Design Challenge
- The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
- Research
- The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
- Inspiration
- It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
- Project Duration
- This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
- Operation Flow
- When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
