Argento Packaging · 2021
Time Confezione per maschera viso
by Jie Yang
- A' Design Award d'Argento 2021 in Packaging
- CLIENT: Decelent
- Estimated Number of Design Views: 22,124
- Verification code 8F69F0E633 · Verify this award
Colors
About Time Confezione per maschera viso
Time è un progetto di packaging realizzato per una maschera viso idratante. La scatola si apre come un libro, permettendo di sfogliare le pagine dalla prima all'ultima. L'illustrazione riprende una creatura acquatica della mitologia cinese antica e una palette cromatica tratta dagli affreschi di Dunhuang. La confezione esterna misura 200 mm di lunghezza, 110 mm di larghezza e 50 mm di spessore. Il materiale principale impiegato è carta biodegradabile. Un trattamento di ravvivatura UV e goffrature ripetute accentuano il contrasto sullo sfondo scuro. Il progetto mette in relazione la cultura tradizionale con un moderno marchio di cosmetici.
About the A' Design Award d'Argento
Time Confezione per maschera viso ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Time Confezione per maschera viso sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Time Confezione per maschera viso è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product. - Dimensions & Packaging
- The outer package is 50 mm thick, 200 mm long and 110 mm wide.
- Tags
- Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
- Production Technology
- The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
- Design Challenge
- This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
- Research
- This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product - Inspiration
- The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life. - Project Duration
- The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen. - Operation Flow
- The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
