Argento Grafica · 2021
Meet Rebrand Marchio
by Mengchao Wu, Hao Li and Sijia Zhang
- A' Design Award d'Argento 2021 in Grafica
- CLIENT: Meet
- Estimated Number of Design Views: 40,607
- Verification code 08E8B0CA84 · Verify this award
Colors
About Meet Rebrand Marchio
Meet è un ristorante barbecue coreano rivolto ai giovani. Il compito del cliente per Mengchao, Hao e Sijia è quello di creare una direzione artistica e un'identità visiva per esprimere la vivida immagine del marchio e promuovere le varie carni. Le forme delle carni alla griglia presentano naturalmente delle geometrie. Questa idea li porta alla pietra miliare del concetto, collegando diverse carni, frutti di mare e verdure con geometrie specifiche. Varie combinazioni di forme e motivi conferiscono alle geometrie un tocco finale giocoso e caldo.
About the A' Design Award d'Argento
Meet Rebrand Marchio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Meet Rebrand Marchio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Meet Rebrand Marchio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Dimensions & Packaging
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Tags
- Branding, Graphic Design, Visual Identity, BBQ, Food
- Production Technology
- Adobe suite, Video Production, Printing, Package Design
- Design Challenge
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Research
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Inspiration
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Project Duration
- 3 mouths
Executed in NYC and shanghai - Operation Flow
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Image Credits
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
