Argento Interni · 2021
Spazio Lenovo Interni di flagship store
- A' Design Award d'Argento 2021 in Interni
- CLIENT: Alessandro Luciani
- Estimated Number of Design Views: 18,695
- Verification code 44F606B0C7 · Verify this award
Colors
About Spazio Lenovo Interni di flagship store
Spazio Lenovo è l'interno di un flagship store distribuito su due piani, per una superficie complessiva di 900 metri quadrati. Il piano terra è uno spazio espositivo flessibile, in grado di ospitare anche eventi promozionali e spettacoli. I tavoli espositivi presentano sottili piani in vetro con monitor a incasso che forniscono informazioni digitali sui prodotti. Una grande parete LED si eleva attraverso il soffitto ed è visibile dalla strada. La scala è rivestita in vetro dicroico e i gradini integrano un'illuminazione a LED. Tredici colonne verdi verticali danno vita a un'area giardino, unendo così tecnologia e natura.
About the A' Design Award d'Argento
Spazio Lenovo Interni di flagship store ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Spazio Lenovo Interni di flagship store sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Spazio Lenovo Interni di flagship store è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor. - Dimensions & Packaging
- The store is spread over two floors for a total of 900 square meters
- Tags
- Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
- Production Technology
- Dichroic glass, LedWall, Wood,
- Design Challenge
- The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
- Research
- The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
- Inspiration
- Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora. - Project Duration
- The project started in May 2020 in Milano - Italy and finished in September 2020
- Operation Flow
- The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
- Image Credits
- Lenovo Italy
