Il progetto Future Tribes Progettazione di Spazi per Eventi di Hong Kong Trade Development Council è un vincitore molto stimato del prestigioso 2021 A' Design Award di Bronzo nella categoria Design di Eventi.
BronzoEvento· 2021
Future Tribes Progettazione di Spazi per Eventi
di Hong Kong Trade Development Council
Cliente: Hong Kong Trade Development Council
Vincitore del premio A' Design Award di Bronzo nella categoria Evento
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #106405Il Design
Informazioni su Future Tribes Progettazione di Spazi per Eventi
Future Tribes è un progetto di spazio per eventi realizzato per Centrestage, una manifestazione di moda della durata di quattro giorni a Hong Kong che ha presentato 240 marchi all'interno di una sede di 9000 metri quadrati. Il progetto comprende l'atrio d'ingresso, un'area espositiva centrale e una zona passerella. Il linguaggio visivo unisce simboli culturali tradizionali, come rune, geroglifici e tatuaggi, alle nuove tecnologie. Sono stati impiegati display olografici a ventola, schermi LED e luci triangolari mobili. Tutti gli elementi sono stati prefabbricati fuori sede e assemblati in loco in tre giorni.
Il Riconoscimento
Informazioni sul A' Design Award di Bronzo
Future Tribes Progettazione di Spazi per Eventi ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Future Tribes Progettazione di Spazi per Eventi sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Future Tribes Progettazione di Spazi per Eventi soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
- Dimensioni e Confezionamento
- The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
- Tag
- Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
- Tecnologia di Produzione
- Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
- Sfida Progettuale
- The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
- Ricerca
- The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
- Ispirazione
- The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
- Durata del Progetto
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- Flusso Operativo
- The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
- Brevetti
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Membri del Team
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng - Crediti Immagini
- Hong Kong Trade Development Council
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