Inside Out Design espositivo di Hong Kong Trade Development Council

Il progetto Inside Out Design espositivo di Hong Kong Trade Development Council è un vincitore molto stimato del prestigioso 2021 A' Design Award di Bronzo nella categoria Design di Eventi.

BronzoEvento· 2021

Inside Out Design espositivo

di Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Vincitore del premio A' Design Award di Bronzo nella categoria Evento

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Il Design

Informazioni su Inside Out Design espositivo

Inside Out è un progetto di evento realizzato per DesignInspire, una mostra di tre giorni tenutasi a Hong Kong. Il concept rovescia una struttura murale temporanea, mettendone a nudo tutti i meccanismi costruttivi. Pannelli di compensato non trattato, elementi di fissaggio standard reperibili in commercio e ponteggi a noleggio danno forma alla parete d'ingresso, al banco della reception, al forum aperto, a due workshop aperti e alle aree espositive comuni. Prima della costruzione è stato definito un insieme di regole per ridurre gli scarti in cantiere e consentire il riutilizzo dei materiali. L'ambientazione grezza e neutra crea un contrasto con la grafica e con i prodotti esposti.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Inside Out Design espositivo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Inside Out Design espositivo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Inside Out Design espositivo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Dimensioni e Confezionamento: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Tag: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Tecnologia di Produzione: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Sfida Progettuale: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Ricerca: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Ispirazione: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Durata del Progetto: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Flusso Operativo: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Brevetti: Copyrights belong to Hong Kong Trade Development Council, 2019
Membri del Team: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Crediti Immagini: Hong Kong Trade Development Council