Argento Packaging · 2020
Frangi Premium Packaging per la cura della pelle
by Tiger Pan
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Frangi
- Estimated Number of Design Views: 32,644
- Verification code E09729EEEA · Verify this award
Colors
About Frangi Premium Packaging per la cura della pelle
Frangi Premium è una linea di packaging per prodotti per la cura della pelle, che comprende tonico, lozione, crema, contorno occhi, detergente e maschera. Il fiore di iris è utilizzato come motivo centrale e compare su ogni confezione. Il logo assume una forma solida all'interno di un tappo in acrilico satinato. Le righe verticali imitano gli steli delle piante e conferiscono alla serie un'identità condivisa. Tra le righe è collocato un raffinato rilievo a sbalzo dell'iris. Per i diversi prodotti sono impiegati acrilico satinato, vetro opaco e PE. Anche la spatola per la crema e il tappo massaggiante del contorno occhi si ispirano nella forma all'iris.
About the A' Design Award d'Argento
Frangi Premium Packaging per la cura della pelle ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Frangi Premium Packaging per la cura della pelle sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Frangi Premium Packaging per la cura della pelle è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
- Dimensions & Packaging
- Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm - Tags
- skincare product package, Frangi, iris, embossment, facial cream, facial mask
- Production Technology
- In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
- Design Challenge
- How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
- Research
- Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
- Inspiration
- We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
- Project Duration
- The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
- Operation Flow
- How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
