Hönnunarverkið HanKkeut Vörumerki eftir Jaehun Kim er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2020

HanKkeut Vörumerki

eftir Jaehun Kim

Viðskiptavinur: Visang

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um HanKkeut Vörumerki

HanKkeut er vörumerki fyrir röð kennslubóka fyrir grunnskóla sem þróaðar voru í samstarfi nemenda og kennara. Markmið vörumerkisins er allsherjar tenging í námi. Kápugrafíkin notar samfellda pensilstroku sem sprettur út frá vörumerkjamyndinni til að tjá tilfinningu fyrir uppstigningu. Sama pensilstrokan er notuð á allar HanKkeut-bækur til að skapa samræmt sjónrænt einkenni. Skær litir, upphleyptar áferðir og glitmyndalímmiðar eru notuð á kápurnar. Mismunandi aldursstig eru aðgreind með mismunandi kápulitum.

Viðurkenningin

Um A' Design Award í silfri

HanKkeut Vörumerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að HanKkeut Vörumerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. HanKkeut Vörumerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Stærðir og umbúðir: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Merki: Learning Method, Brand Identity, all in one, connect, ascension
Framleiðslutækni: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Hönnunaráskorun: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Rannsóknir: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Innblástur: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Lengd verkefnis: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Verkflæði: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Liðsmenn: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Myndheimildir: Visang Creative Design Lab, 2019