Unto Communication Tool Fyrirtækjaeinkenni eftir Unto

Hönnunarverkið Unto Communication Tool Fyrirtækjaeinkenni eftir Unto er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2020

Unto Communication Tool Fyrirtækjaeinkenni

eftir Unto

Viðskiptavinur: Unto

Handhafi A' Design Award í járni í flokknum Grafík

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Unto Communication Tool Fyrirtækjaeinkenni

Unto Communication Tool er fyrirtækjaeinkennakerfi byggt í kringum nafnspjald sem hægt er að deila. Spjaldið mælist 9 sinnum 5,4 sentimetrar og ber sömu tengiliðaupplýsingar tvisvar, önnur blokkin prentuð á hvolfi fyrir ofan hina. Skorin, gataður lína skiptir blokkunum tveimur í sundur, þannig að hægt er að rífa spjaldið í tvennt. Handhafinn heldur öðrum hlutanum eftir og gefur hinn hlutann, sem gerir eitt spjald kleift að ná til annars tengiliðar. Einkennið nær einnig yfir dagblaðsprentaðan bækling og prentaðar loftbóluumbúðir sem notaðar eru til pökkunar.

Viðurkenningin

Um A' Design Award í járni

Unto Communication Tool Fyrirtækjaeinkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Unto Communication Tool Fyrirtækjaeinkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Unto Communication Tool Fyrirtækjaeinkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Stærðir og umbúðir: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Merki: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Framleiðslutækni: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Hönnunaráskorun: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Rannsóknir: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Innblástur: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Lengd verkefnis: The project started in July till September 2019, in Taipei.
Verkflæði: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Liðsmenn: Ming Hsi Chou
Ching Yi Angela Chang
Myndheimildir: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.