Hönnunarverkið 13 International Cultural Media Vörumerkjaauðkenni eftir Creator Strategic Marketing Co., Ltd er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2020
13 International Cultural Media Vörumerkjaauðkenni
eftir Creator Strategic Marketing Co., Ltd
Viðskiptavinur: CREATOR Strategic Marketing Co., Ltd
Handhafi A' Design Award í bronsi í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #92411Hönnunin
Um 13 International Cultural Media Vörumerkjaauðkenni
13 International Cultural Media er vörumerkjaauðkenni sem skapað var fyrir margmiðlunarfyrirtæki sem starfar við sjónvarpsþáttagerð, kvikmyndir, menningar- og skapandi þróun og afþreyingu. Merkið byggir á orðinu Thirteen, teiknuðu með handmáluðum pensilstrokum sem tjá lífskraft og spennu. Arabíska talan 13 er bætt við sem áherslueinkenni og vísar til merkingarþrunginnar sögu úr stofnun fyrirtækisins. Svart og gull eru aðallitirnir, valdir til að gefa til kynna sérfræðiþekkingu og alþjóðlegan blæ. Á umslögum og bréfsefni er merkið skorið til og stækkað til að skapa sjónræna áherslu.
Viðurkenningin
Um A' Design Award í bronsi
13 International Cultural Media Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að 13 International Cultural Media Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. 13 International Cultural Media Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- Stærðir og umbúðir
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - Merki
- branding, identity, entertainment, multimedia, creative
- Framleiðslutækni
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - Hönnunaráskorun
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- Rannsóknir
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- Innblástur
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- Lengd verkefnis
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- Verkflæði
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- Liðsmenn
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
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