Coreintive Primary Function: Fyrirtækjaeinkenni eftir Donggyun Kang

Hönnunarverkið Coreintive Primary Function: Fyrirtækjaeinkenni eftir Donggyun Kang er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2020

Coreintive Primary Function: Fyrirtækjaeinkenni

eftir Donggyun Kang

Viðskiptavinur: Coreintive

Handhafi A' Design Award í silfri í flokknum Grafík

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Hönnunin

Um Coreintive Primary Function: Fyrirtækjaeinkenni

Coreintive er hönnun á fyrirtækjaeinkenni sem búin var til fyrir hönnunarstofu. Nafnið er stytting á Core in Creative. Í orðmerkinu er síðasti stafurinn E speglaður og tengdur við fyrsta stafinn C til að mynda sviga. Hringur er settur inn í svigann til að tákna kjarnann sem geymdur er. Hringurinn vísar til gilda á borð við möguleika, sérstöðu, sveigjanleika og samþættingu. Einkennið er byggt á þremur mótífmálum sem byggja á stöfunum C, O og E. Verkefninu var lokið í Lýðveldinu Kóreu.

Viðurkenningin

Um A' Design Award í silfri

Coreintive Primary Function: Fyrirtækjaeinkenni vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Coreintive Primary Function: Fyrirtækjaeinkenni sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Coreintive Primary Function: Fyrirtækjaeinkenni er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Stærðir og umbúðir: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Merki: Core, Value, Communication, Creative, Branding, Identity
Framleiðslutækni: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Hönnunaráskorun: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Rannsóknir: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Innblástur: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Lengd verkefnis: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Verkflæði: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Liðsmenn: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim