Hönnunarverkið EXP Brasil Brand Hönnun Vörumerkis eftir Mateus Matos Montenegro er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2020

EXP Brasil Brand Hönnun Vörumerkis

eftir Mateus Matos Montenegro

Viðskiptavinur: EXP Brasil

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um EXP Brasil Brand Hönnun Vörumerkis

Hönnunin fyrir EXP Brasil vörumerkið kemur frá meginreglum fyrirtækisins um einingu og samstarf. Að nýta blönduna milli tækni og hönnunar í verkefnum sínum eins og á skrifstofulífi. A leturfræði þáttur táknar stéttarfélags og styrkleika þessa fyrirtækis. Stafurinn X hönnun er solid og samþætt en mjög létt og tæknileg. Vörumerkið táknar vinnustofuna, með þætti í bréfunum, bæði á jákvæðu og neikvæðu rýminu sem sameina fólk og hönnun, einstök og sameiginleg, einföld með tæknilegum, léttum og öflugum, faglegum og persónulegum.

Viðurkenningin

Um A' Design Award í silfri

EXP Brasil Brand Hönnun Vörumerkis vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að EXP Brasil Brand Hönnun Vörumerkis sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. EXP Brasil Brand Hönnun Vörumerkis er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Stærðir og umbúðir: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Merki: Architecture, brand, logotype, engineering, contruction, design
Framleiðslutækni: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Hönnunaráskorun: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Rannsóknir: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Innblástur: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Lengd verkefnis: The project started February 2018 and ended in January 2019
Verkflæði: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Liðsmenn: Mateus Matos Montenegro