Hönnunarverkið Kalitva Vörulisti eftir Lana Raizen er hávirt verðlaunaverk sem hlaut hin virtu 2019 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2019

Kalitva Vörulisti

eftir Lana Raizen

Viðskiptavinur: Kalitva

Handhafi A' Design Award í bronsi í flokknum Grafík

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Kalitva Vörulisti

Vörulistinn var búinn til fyrir rússneska framleiðanda eldunaráhöld. Sem afleiðing af ítarlegri þekkingu og samanburðargreiningu á öllum söfnum voru valin kryddi, kryddjurtir og grænmeti hentugust, sem viðbót við hönnun sýningarskrárinnar og undirstrikaði kosti hvers safns. Aðalhlíf vörulistans er gerð með skurði í formi steikingarpönnu þar sem litmynd safnsins er sýnd. Handföngin á steikarpönnunni og pottunum á annarri hlífinni eru lakkaðir með mjúku snertiskúffu og líkir eftir raunverulegri umfjöllun um þessi handföng.

Viðurkenningin

Um A' Design Award í bronsi

Kalitva Vörulisti vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Kalitva Vörulisti sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Kalitva Vörulisti fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Stærðir og umbúðir: Width 210 mm x Depth 9 mm x Height 250 mm
Merki: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Framleiðslutækni: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Hönnunaráskorun: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Rannsóknir: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Innblástur: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Lengd verkefnis: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Verkflæði: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Liðsmenn: Lana Raizen
Myndheimildir: Photographer: Sergey Fedotov, Kalitva