Hönnunarverkið Craftoria Vörumerkjaeinkenni eftir Cansu Dagbagli Ferreira er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2026
Craftoria Vörumerkjaeinkenni
eftir Cansu Dagbagli Ferreira
Viðskiptavinur: Cansu Ferreira
Handhafi A' Design Award í bronsi í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #181322Hönnunin
Um Craftoria Vörumerkjaeinkenni
Endurmótun Craftoria kannar skurðpunkt sögulegra liststrauma og nútíma vellíðunarvenja. Einkennið, innblásið af listasenu þriðja áratugarins, nýtir fágað þverskorið orðmerki og myndskreytingar frá Viktoríutímabilinu til að staðsetja málun-eftir-númerum settin sem fágaða og íhugula iðju. Burðarvirkishönnun póstumbúðanna auðveldar umskiptin frá naumhyggju að utan yfir í andstæðuríkt og litríkt innra rými, og formgerir uppúrpökkunina sem hlið að skapandi einbeitingu. Þetta samræmda kerfi brúar fortíðarþrá handverks og nútíma lífsstílshönnun til að lyfta upplifun áhugamannsins.
Viðurkenningin
Um A' Design Award í bronsi
Craftoria Vörumerkjaeinkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Craftoria Vörumerkjaeinkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Craftoria Vörumerkjaeinkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
- Stærðir og umbúðir
- Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
- Merki
- art, painting, hobby, vintage, illustration
- Framleiðslutækni
- The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
- Hönnunaráskorun
- The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
- Rannsóknir
- Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
- Innblástur
- The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
- Lengd verkefnis
- 6 months, France and USA
- Verkflæði
- The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.
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