Hönnunarverkið Geneus DNA and Gatta Verslunarinnrétting, kaffihúsainnrétting eftir After Design Living and Space Co.,Ltd. er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í silfri verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.
SilfurInnanhúss· 2025
Geneus DNA and Gatta Verslunarinnrétting, kaffihúsainnrétting
eftir After Design Living and Space Co.,Ltd.
Viðskiptavinur: After Design Living and Space Company Limited
Handhafi A' Design Award í silfri í flokknum Innanhúss
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #172873Hönnunin
Um Geneus DNA and Gatta Verslunarinnrétting, kaffihúsainnrétting
Geneus DNA og Gatta er fjölnota verslunarrými sem sameinar persónusniðna erfðaprófunarþjónustu og kaffihús. Nafnið Gatta er dregið af fjórum DNA-bösunum A, C, G og T og táknar persónusniðna heilsu. Verkefnið nær yfir tvær samliggjandi einingar, 6 sinnum 5 metrar hvor, samtals 60 fermetrar. Öðrum megin er boðið upp á erfðapróf en hinum megin er kaffi framreitt. Ryðfrítt stál, gegnsætt pólýkarbónat, bogadregnar línur og LED-ljósaborðar skapa framúrstefnulegt yfirbragð. Opið skipulag leiðir gesti frá vísindum yfir í þægindi og gerir prófunina minna ógnvekjandi.
Viðurkenningin
Um A' Design Award í silfri
Geneus DNA and Gatta Verslunarinnrétting, kaffihúsainnrétting vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Geneus DNA and Gatta Verslunarinnrétting, kaffihúsainnrétting sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Geneus DNA and Gatta Verslunarinnrétting, kaffihúsainnrétting er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
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Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
- Stærðir og umbúðir
- The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
- Merki
- Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
- Framleiðslutækni
- The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
- Hönnunaráskorun
- The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
- Rannsóknir
- This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
- Innblástur
- Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
- Lengd verkefnis
- The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
- Verkflæði
- This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
- Einkaleyfi
- After Design Living and Space Co.,Ltd., 2025
- Liðsmenn
- Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong
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