Hönnunarverkið Powerbuilding Vörumerkjaútlit eftir Anton Bukoros er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2025
Powerbuilding Vörumerkjaútlit
eftir Anton Bukoros
Handhafi A' Design Award í bronsi í flokknum Grafík
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Staðfesta verðlaunastöðu fyrir #170914Hönnunin
Um Powerbuilding Vörumerkjaútlit
PowerBuilding er líkamsræktarverkefni frá New York sem sameinar vísindi og þjálfun. Sjónræna kerfið byggir á grafískum þáttum: hringir tákna næringu, siksakkslínur tákna heilsu og réttar línur tákna styrk. Hönnunin sameinar tvö letur: tæknilegt jafnbreiðarletur og feitletrað gróteskletur sem táknar kraft. Litavalið byggir á litstigla frá rauðu til blátt, sem hjálpar vörumerkinu að skera sig úr almennum lausnum í bandarískum líkamsræktariðnaði. Niðurstaðan er samræmt vörumerkjaútlit sem er skalanlegt á stafrænum og prentuðum miðlum.
Viðurkenningin
Um A' Design Award í bronsi
Powerbuilding Vörumerkjaútlit vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Powerbuilding Vörumerkjaútlit sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Powerbuilding Vörumerkjaútlit fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - Merki
- Identity, Logo, Sport, Brand Identity
- Framleiðslutækni
- Digital printing
- Hönnunaráskorun
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- Rannsóknir
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- Innblástur
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- Lengd verkefnis
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- Verkflæði
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - Liðsmenn
- Anton Bukoros
- Myndheimildir
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
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