Hönnunarverkið Diageo Travel Retail Innanhússhönnun fyrir verslun eftir L'Atelier Five Ltd. er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.
BronsInnanhúss· 2025
Diageo Travel Retail Innanhússhönnun fyrir verslun
eftir L'Atelier Five Ltd.
Viðskiptavinur: L'Atelier Five Ltd
Handhafi A' Design Award í bronsi í flokknum Innanhúss
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #167830Hönnunin
Um Diageo Travel Retail Innanhússhönnun fyrir verslun
Diageo Travel Retail er verslun-í-verslun innréttun hönnuð fyrir lúxusálmu Incheon alþjóðaflugvallarins í Seúl. Verslunin er 40,12 fermetrar að stærð og veggirnir eru 2,7 metrar á hæð. Höggmyndakenndir veggir úr hitamótuðu Corian efni sveigjast mjúklega um rýmið, í samræmi við hugmyndina um vökva sem mótar stein. Gataðar málmplötur, sérsmíðaðar sýningareiningar og sérhannaður húsgögn fullkomna innréttinguna. Sveigjanlegt skipulagið leiðir gesti eftir leið sem kynnir nokkur viskímerki innan eins rólegs og samræmds umhverfis.
Viðurkenningin
Um A' Design Award í bronsi
Diageo Travel Retail Innanhússhönnun fyrir verslun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Diageo Travel Retail Innanhússhönnun fyrir verslun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Diageo Travel Retail Innanhússhönnun fyrir verslun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- Stærðir og umbúðir
- 40.12 meter square
2.7M tall walls - Merki
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- Framleiðslutækni
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - Hönnunaráskorun
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - Rannsóknir
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - Innblástur
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- Lengd verkefnis
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - Verkflæði
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- Einkaleyfi
- Diageo Scotland Ltd
- Liðsmenn
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- Myndheimildir
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
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