Rotary Sans Leturgerð eftir Paul Robb and Moira Bartoloni

Hönnunarverkið Rotary Sans Leturgerð eftir Paul Robb and Moira Bartoloni er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2025

Rotary Sans Leturgerð

eftir Paul Robb and Moira Bartoloni

Viðskiptavinur: S6 Foundry

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um Rotary Sans Leturgerð

Rotary Sans er OpenType sans-serif leturgerð með rúmfræðilega uppbyggingu og smávægilegum formbreytingum. Hún inniheldur perulagaðar blekhildur sem auka læsileika og bæta við sérkennilegu sjónrænu einkenni. Leturgerðin býður upp á fullt sett af latneskum stöfum, auk varastafa og samstafa, fyrir fjölbreytta leturnotkun. Hönnun hennar leggur áherslu á skýrleika og samræmi, hentug fyrir samhengi á borð við vörumerkjavinnu. Rotary Sans kemur í mörgum þyngdum og stílum, nothæf bæði á stafrænu og prentuðu formi þar sem þörf er á læsileika og samræmdu útliti.

Viðurkenningin

Um A' Design Award í silfri

Rotary Sans Leturgerð vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Rotary Sans Leturgerð sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Rotary Sans Leturgerð er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Stærðir og umbúðir: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Merki: Type design, Typeface, Specimen
Framleiðslutækni: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Hönnunaráskorun: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Rannsóknir: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Innblástur: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Lengd verkefnis: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Verkflæði: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Liðsmenn: Paul Henry Robb
Moira Bartoloni
Myndheimildir: Paul Henry Robb