Hönnunarverkið Meet in Arcadia Vörumerkjahönnun eftir Xiaoming Meng and Xueke Fang er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2025
Meet in Arcadia Vörumerkjahönnun
eftir Xiaoming Meng and Xueke Fang
Viðskiptavinur: China Social Entrepreneur Foundation
Handhafi A' Design Award í bronsi í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #164726Hönnunin
Um Meet in Arcadia Vörumerkjahönnun
Meet in Arcadia er vörumerkjahönnun sem sköpuð var fyrir dreifbýlisendurreisnarverkefni í Longtang-þorpinu í Guizhou-héraði í Kína. Merkið er innblásið af kínverska tákninu fyrir fegurð. Hrísgrjónaakrar á þrepum eru dregnir upp á naumhyggjulegan og óhlutbundinn hátt. Fyrir ofan akrana eru óhlutbundin Miao-þorpshús tengd við pensildrættina í tákninu, þar sem einn pensildráttur verður að þaki. Merkið styður ferðaþjónustu í dreifbýli sem aðal atvinnugrein á svæðinu. Hönnunin miðar að því að kynna staðbundna menningu og að hjálpa þorpsbúum að taka þátt í uppbyggingu vörumerkisins.
Viðurkenningin
Um A' Design Award í bronsi
Meet in Arcadia Vörumerkjahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Meet in Arcadia Vörumerkjahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Meet in Arcadia Vörumerkjahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- Stærðir og umbúðir
- Height 594mm x Width 420mm
- Merki
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- Framleiðslutækni
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - Hönnunaráskorun
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- Rannsóknir
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - Innblástur
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- Lengd verkefnis
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- Verkflæði
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- Einkaleyfi
- Logo (2022) China Social Entrepreneur Foundation
- Liðsmenn
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - Myndheimildir
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
Kostað efni
Kannaðu umfram Designers.org
Uppgötvaðu vörur, þjónustu og tækifæri frá auglýsingaaðilum okkar.
Meira til að kanna
Tengd hönnunarverk
Skoðaðu fleiri verðlaunahönnun úr sama flokki, valin eftir gæðum.
