Hönnunarverkið Bright Side Goods Fyrirtækjaímynd eftir Bilan Liu er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
JárnGrafík· 2024
Bright Side Goods Fyrirtækjaímynd
eftir Bilan Liu
Viðskiptavinur: Bright Side Goods
Handhafi A' Design Award í járni í flokknum Grafík
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Um Bright Side Goods Fyrirtækjaímynd
Hönnun Bright Side Goods sameinar sjálfbærni og nútímalega glæsileika og höfðar til umhverfisvitundra neytenda. Hún jafnar umhverfisgildi og samtímalega fagurfræði, fangað í merki sem sameinar hjarta og stafinn B, fléttað saman við sófa- og lampamótíf sem tákna þægindi og ljós. Þessi hnitmiðaða hönnun fangar kjarna umhverfisvænnar fágunar og hljómar vel hjá þeim sem meta sjálfbærni og stíl.
Viðurkenningin
Um A' Design Award í járni
Bright Side Goods Fyrirtækjaímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Bright Side Goods Fyrirtækjaímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Bright Side Goods Fyrirtækjaímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The design merges sustainability with modern style, appealing to eco-aware consumers. The company creates home products using recycled and upcycled materials, making it more than just a brand—it's a commitment to the environment and design. Their mission is to blend eco-responsibility with visual appeal, forming a distinct identity that lessens environmental impact while enhancing home aesthetics.
- Stærðir og umbúðir
- The visual identity of Bright Side Goods is designed to work well on different media, from big billboards to small phone screens. The logo can change size, being clear to read at 30mm wide for print and 60 pixels wide for digital use. The main blue color and white spaces are consistent in all uses, keeping the brand's look the same everywhere. The Proxima Nova font is used in various sizes, ensuring it’s easy to read both in print and online. Our design guidelines help make sure the logo, colors, fonts, and images stay consistent across all materials.
- Merki
- Sustainable Design, Visual Identity, Visual Communication, Brand Identity, Eco-friendly Branding
- Framleiðslutækni
- I aimed to capture the essence of Bright Side Goods, focusing on renewal, continuity, and a cozy home feeling. The logo combines a heart and the letter 'B', with integrated symbols of a sofa and lamp, representing comfort and light. These elements reflect the brand's dedication to sustainable, stylish living spaces. The heart symbolizes compassion and sustainability, while the 'B' directly represents Bright Side Goods. This logo is more than a symbol; it tells the story of the brand's commitment to enhancing homes with eco-friendly elegance and warmth.
- Hönnunaráskorun
- The toughest part of creating the design for Bright Side Goods was finding the right balance between eco-friendliness and a modern, stylish appearance, ensuring it also resonated with market trends. I had to weigh the historical and social facets of sustainable design against contemporary aesthetics. I encountered challenges with environmental regulations and the quest for sustainable materials and methods compatible with the design.
- Rannsóknir
- I carried out surveys and studies, collecting information online and through interviews. The findings showed people prefer products that are eco-friendly and look good. This helped me create a design that matches these preferences, benefiting the business and supporting green design.
- Innblástur
- The inspiration for Bright Side Goods' design came from blending eco-friendliness with modern style. Driven by the brand's commitment to sustainability and fashionable design, I aimed to craft a visual story that reflects these ideals. My research on sustainable design trends and what consumers like guided the creation of a design that combines environmental care with modern sophistication.
- Lengd verkefnis
- The project commenced and concluded in 2023, earning nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards.
- Verkflæði
- The design of Bright Side Goods ensures a smooth, unified experience across all platforms. From the first encounter on a business card to the website journey, it presents a cohesive brand image. The logo acts as a constant, guiding users through their interaction with the brand, whether online or in-store.
- Myndheimildir
- Illustrator Bilan Liu, 2023.
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