Vivo X Series Útiauglýsingainnsetning eftir Output

Hönnunarverkið Vivo X Series Útiauglýsingainnsetning eftir Output er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í silfri verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.

SilfurAuglýsingar· 2024

Vivo X Series Útiauglýsingainnsetning

eftir Output

Viðskiptavinur: Output

Handhafi A' Design Award í silfri í flokknum Auglýsingar

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Vivo X Series Útiauglýsingainnsetning

Vivo X Series er útiauglýsingainnsetning sem sett var upp við North Bund í Shanghai. Innsetningin endurskapar tvo farsíma í hlutföllunum 1:1 og myndar samanbrjótanlegan risaskjá sem er allt að 8 metra hár og tæplega 12 metra langur. Háskerpu LED-skjáir, bognir LED-skjáir og auglýsingaefni með mismunandi yfirborðsáferð samsvara útliti og áferð raunverulegu tækjanna. Ratsjárrakning, líkamsgreining og þrívíddartækni fyrir berum augum gera fólki kleift að eiga í samskiptum við stafræna efnið. Hver skjár fylgir aðallitasamsetningu eins símalíkans.

Viðurkenningin

Um A' Design Award í silfri

Vivo X Series Útiauglýsingainnsetning vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Vivo X Series Útiauglýsingainnsetning sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Vivo X Series Útiauglýsingainnsetning er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Stærðir og umbúðir: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Merki: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Framleiðslutækni: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Hönnunaráskorun: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Rannsóknir: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Innblástur: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Lengd verkefnis: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Verkflæði: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Myndheimildir: Secrecy