Hönnunarverkið Moonshot Cafe Sýningarbás eftir Takeshi Yoshida er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.
SilfurInnanhúss· 2023
Moonshot Cafe Sýningarbás
eftir Takeshi Yoshida
Viðskiptavinur: Takeshi Yoshida
Handhafi A' Design Award í silfri í flokknum Innanhúss
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #150177Hönnunin
Um Moonshot Cafe Sýningarbás
Þessi hönnun er fyrir Japan-tjaldið á CES 2023, einni af stærstu tæknisýningum í heimi. Hún er innblásin af einfaldleika og lágmörkun, grunnhugtökunum í Zen, sem Japan hefur aðhyllst síðan til forna. Það er sjaldgæft að hafa kaffihús í stað venjulegs sýningarbáss á ráðstefnu. Rýmið leitast við að verða að lind þar sem samskiptin hefjast. Það leggur einnig áherslu á gegnsæi og rúmkennd þar sem loft staðarins er lágt. Að auki er það með mikið af gróðri sem sýnir umhverfisvitund, dregur úr sóun og skapar notalegt andrúmsloft.
Viðurkenningin
Um A' Design Award í silfri
Moonshot Cafe Sýningarbás vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Moonshot Cafe Sýningarbás sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Moonshot Cafe Sýningarbás er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
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- Einstakar eiginleikar
- First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
- Stærðir og umbúðir
- The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
- Merki
- Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
- Framleiðslutækni
- The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
- Hönnunaráskorun
- The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
- Rannsóknir
- In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
- Innblástur
- This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
- Lengd verkefnis
- The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
- Verkflæði
- Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
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