Dalian Seafood Merki og umbúðahönnun eftir Ju Jijing

Hönnunarverkið Dalian Seafood Merki og umbúðahönnun eftir Ju Jijing er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2023

Dalian Seafood Merki og umbúðahönnun

eftir Ju Jijing

Viðskiptavinur: Northeastern University of China

Handhafi A' Design Award í bronsi í flokknum Grafík

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Staðfesta verðlaunastöðu fyrir #148231

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Litir

Hönnunin

Um Dalian Seafood Merki og umbúðahönnun

Dalian Seafood er vörumerkjaauðkenni og umbúðahönnun fyrir tilbúnar sjávarafurðir. Merkið og myndrænar útfærslur þess eru notaðar á staka pakkningu, langan útdraganlegan gjafakassa sem geymir þrjá litla kassa, og umbúðadósir. Abstrakt myndskreytingar eru dregnar af einkennum ólíkra sjávardýra og raðað upp í endurteknu og víxluðu mynstri. Skær litabrigði gefa línunni ferskt yfirbragð. Umbúðirnar eru stafrænt prentaðar með mattri áferð á endurvinnanleg efni, og útdraganlegi gjafakassinn er auðveldur í opnun.

Viðurkenningin

Um A' Design Award í bronsi

Dalian Seafood Merki og umbúðahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Dalian Seafood Merki og umbúðahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Dalian Seafood Merki og umbúðahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Stærðir og umbúðir: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Merki: Food, logo, packaging, brand, image, graphic design
Framleiðslutækni: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Hönnunaráskorun: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Rannsóknir: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Innblástur: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Lengd verkefnis: The project was launched in September 2022 and completed in November 2020.
Verkflæði: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Myndheimildir: Ju Jijing，2022.