Hönnunarverkið The Zlin Region Vörumerkjaeinkenni eftir Radoslav Dostal er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2023
The Zlin Region Vörumerkjaeinkenni
eftir Radoslav Dostal
Viðskiptavinur: Zlín Region
Handhafi A' Design Award í bronsi í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #142959Hönnunin
Um The Zlin Region Vörumerkjaeinkenni
Zlín-héraðið er vörumerki og sjónrænt auðkenni sem hannað var fyrir hérað í Tékklandi. Auðkennið byggir á ferningi, og hornin fjögur tákna fjögur söguleg hverfi héraðsins. Ferningurinn afmarkar hönnunina og markar einnig þar sem breytingar verða, þar sem form og stafir brjóta sér leið út fyrir jaðra hans. Litirnir eru svartur, hvítur, dökkgulur og ljósgulur, og guli liturinn vísar til hins hefðbundna litar Zlín. Auðkennið lýsir skapandi og frumkvöðlaanda héraðsins og íbúa þess.
Viðurkenningin
Um A' Design Award í bronsi
The Zlin Region Vörumerkjaeinkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að The Zlin Region Vörumerkjaeinkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. The Zlin Region Vörumerkjaeinkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Stærðir og umbúðir
- Digital
- Merki
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Framleiðslutækni
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Hönnunaráskorun
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Rannsóknir
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Innblástur
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Lengd verkefnis
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Verkflæði
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Liðsmenn
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Myndheimildir
- Photographer Julius Filip
Film maker Radim Vanous
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