Brewing Happiness Vörumerki eftir Gong cha California and Gong cha Global

Hönnunarverkið Brewing Happiness Vörumerki eftir Gong cha California and Gong cha Global er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2022

Brewing Happiness Vörumerki

eftir Gong cha California and Gong cha Global

Viðskiptavinur: Gong cha CA Franchise

Handhafi A' Design Award í bronsi í flokknum Grafík

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Brewing Happiness Vörumerki

Gong cha er kínverskt hugtak fyrir athöfnina að bjóða keisaranum te. Það táknar te og drykki af bestu gæðum, hæfir kóngafólki. Í dag er Gong cha fyrirtækið tileinkað sömu meginreglu að veita úrvalsvörum til viðskiptavina sinna um allan heim. Gong cha lofar að hvetja mannsandann og skapa hamingju með tebolla. Til að auka vörumerkjavitund og efla temenningu bjó Gong cha til röð vörumerkjaefna, þar á meðal tematseðil, vöruheitaspjöld og vörumerkjasögubæklinga.

Viðurkenningin

Um A' Design Award í bronsi

Brewing Happiness Vörumerki vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Brewing Happiness Vörumerki sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Brewing Happiness Vörumerki fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Gong cha is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials.
Stærðir og umbúðir: The specs of the Business card are 2.16"x3.3"
The specs of the Postcards are 4"x6"
The specs of the Rack Cards are 3.67"x8.5"
The specs of the Square Brochure are 4.72"x4.72"
The size of the #9 Envelopes are 8" 7/8 x 3" 7/8
The size of the Envelopes are 9"x12"
The size of the Brochure is 5.5"x8.5"
The size of the in-story flyer is 8.5"x11".
The size of the in-story menu is 8.5"x11".
The size of the notebook is 5.7"x8.26"
The stationery was printed on textured matte recycled stock paper.
Merki: Visual identity, Tea, Graphic Design, Branding, Stationery, System
Framleiðslutækni: All the graphics were made in Adobe Illustrator to remain vector quality. With image digitalization programs such as Photoshop, Indesign, designers developed a series of visual identities that can be easily adaptable to offline and online materials which include: Business cards, postcards, rack cards, product name cards, in-store flyers, menus, corporate letterhead, envelope, promotional brochure.
Hönnunaráskorun: As the company is expanding globally and its business from Asia to global, the major creative challenge was to create an appropriate visual metaphor to communicate Gong cha's core values to cultivate tea culture and brew happiness around the world. An abstract, dynamic and appealing identity system sprouted from all the different interactions creating attractive patterns and textural expressions rooted in a mission-driven symbology. The photography style gives a warmth, affinity, and delight impression that humbly reflects the humble nature of Gong cha's service.
Rannsóknir: Tea, companion, art, taste, and moment meld to form the essence of Gong cha shape the world's culture of tea. The Main Pattern is a fundamental Key Visual that can show the brand image and tell the stories behind it. Five-element that make good tea has been simplified into patterns, making various images of Gong cha for multiple applications. When using product images on promotional items, images with warm bright colors should be used.
Innblástur: Tea is the flow of time. Tea is a wordless conversation. Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea is life. It craves contemplation. It's worth savoring. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people.
Lengd verkefnis: This project started in 2021 in California.
Verkflæði: The unique brand identification program quickly revealed that the Gong cha identity had to be modern, natural, and comfortable and it had to convey variety, harmony, and smoothness. Gong cha color skim is a set of standards that plays an important role in forging the brand identity when the Gong cha color system is utilized. Gong cha's primary color is "Gong cha Tea Red", the secondary color is Pearl Brown, Milk Tea Beige, Leaf Green, and water Blue.
Liðsmenn: Graphic Designer: Min Huei Lu
Content: Gong cha Global Ltd
Photos: Gong cha Global Marketing
Myndheimildir: Image #1: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #2: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #3: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #4: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #5: Creator Min Huei Lu, Gong cha - Branding, 2022.