Amplifying Identity Skrifstofuinnanhússhönnun eftir DB and B Pte Ltd

Hönnunarverkið Amplifying Identity Skrifstofuinnanhússhönnun eftir DB and B Pte Ltd er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.

SilfurInnanhúss· 2022

Amplifying Identity Skrifstofuinnanhússhönnun

eftir DB and B Pte Ltd

Viðskiptavinur: DB&B Pte Ltd

Handhafi A' Design Award í silfri í flokknum Innanhúss

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Amplifying Identity Skrifstofuinnanhússhönnun

Amplifying Identity er skrifstofuinnanhússhönnun staðsett á Asia Square í Singapúr. Vinnustaðurinn nær yfir þrjár hæðir og þekur samtals 9.300 fermetra. Fimmtíu samstarfsstaðir og fimm stórir fundarsalir eru dreifðir um hæðirnar til að styðja við sveigjanlegt og blandað vinnufyrirkomulag. Sérsniðið umhverfisgrafík er sett á ganga og veggflöt til að sýna menningu fyrirtækisins, leiðtogagildi og sögu. Teppi úr sjálfbæru efni, málning með lágu magni rokgjarnra lífrænna efna og svæðaskipt lýsing eru notuð til að takmarka umhverfisáhrif.

Viðurkenningin

Um A' Design Award í silfri

Amplifying Identity Skrifstofuinnanhússhönnun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Amplifying Identity Skrifstofuinnanhússhönnun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Amplifying Identity Skrifstofuinnanhússhönnun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Stærðir og umbúðir: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Merki: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Framleiðslutækni: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Hönnunaráskorun: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Rannsóknir: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Innblástur: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Lengd verkefnis: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Liðsmenn: Ricardo Celis
Victor Wong
Myndheimildir: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/