Seen Frumhlutverk: Fyrirtækjaímynd eftir Nima Emamverdi

Hönnunarverkið Seen Frumhlutverk: Fyrirtækjaímynd eftir Nima Emamverdi er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2026

Seen Frumhlutverk: Fyrirtækjaímynd

eftir Nima Emamverdi

Viðskiptavinur: Seen

Handhafi A' Design Award í járni í flokknum Grafík

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Litir

Hönnunin

Um Seen Frumhlutverk: Fyrirtækjaímynd

Texti: Merkjahönnunin nýtir litla serif-bókstafinn e sem aðal rúmfræðilega byggingareininguna til að tákna form gleraugna. Með því að spegla stafina skapar hönnunin samhverfan jafnvægi sem líkir eftir grindarbyggingu. Nútímaleg serif-atriði eru umbreytt í starfhæfar brýr sem tengja saman hringlaga myndefnin sem tákna bæði augað og linsuna. Þetta einfalda sjónræna kerfi gerir kleift að stilla bilið milli þátta, sem tryggir mikinn læsileika og aðlögunarhæfni yfir mismunandi stærðargráður, allt frá litlum vöruáletrunum til stórsniðinna sýninga.

Viðurkenningin

Um A' Design Award í járni

Seen Frumhlutverk: Fyrirtækjaímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Seen Frumhlutverk: Fyrirtækjaímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Seen Frumhlutverk: Fyrirtækjaímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Stærðir og umbúðir: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Merki: logo design, visual identity, logotype, corporate identity
Framleiðslutækni: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Hönnunaráskorun: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Rannsóknir: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Innblástur: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Lengd verkefnis: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Verkflæði: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Liðsmenn: Nima Emamverdi