Hönnunarverkið Sugar of Wagu Sykur Wagu eftir Jie Yang er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.
BronsUmbúðir· 2022
Sugar of Wagu Sykur Wagu
eftir Jie Yang
Viðskiptavinur: Decelent
Handhafi A' Design Award í bronsi í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #136068Hönnunin
Um Sugar of Wagu Sykur Wagu
Sykur Wagu er umbúðahönnun fyrir hefðbundið nammi úr amaranth-fræjum frá Hubei í Kína. Nammið er staðbundið sælgæti Tujia-fólksins. Harða pappaskelin er flatprentuð og síðan brotin saman í form tígrisdýrs, en sætindin eru geymd í litríkum kviðnum. Allir litirnir eru fengnir úr Tujia-brókaðmynstrum og unnir úr staðbundnum plöntum. Þessi náttúrulegu litarefni dofna eftir um það bil eitt ár, svo umbúðirnar hverfa aftur til náttúrunnar. Markmið hönnunarinnar er að gera lítt þekkta héraðssérstöðu kunnuglega fyrir breiðari almenning.
Viðurkenningin
Um A' Design Award í bronsi
Sugar of Wagu Sykur Wagu vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Sugar of Wagu Sykur Wagu sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Sugar of Wagu Sykur Wagu fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
- Stærðir og umbúðir
- Length: about 15cm width: About 8cm height: About 20cm
- Merki
- Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
- Framleiðslutækni
- After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
- Hönnunaráskorun
- The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
- Rannsóknir
- This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
- Innblástur
- The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
- Lengd verkefnis
- The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
- Verkflæði
- The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
- Liðsmenn
- JieYang
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