Gift of Huangyao Sósuumbúðir eftir Jie Yang

Hönnunarverkið Gift of Huangyao Sósuumbúðir eftir Jie Yang er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2022

Gift of Huangyao Sósuumbúðir

eftir Jie Yang

Viðskiptavinur: Decelent

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Gift of Huangyao Sósuumbúðir

Gjöf frá Huangyao er gjafaumbúðahönnun fyrir kryddsósu framleidda í hinum forna bænum Huangyao í Guangxi, Kína. Þrjú lög af útskornum, holum pappír eru sett hvert á eftir öðru til að mynda þrívíða sviðsmynd. Ytra lagið sýnir hliðarhús, hlið og brýr. Miðlagið sýnir skála og hversdagslíf íbúanna. Innra lagið sýnir fjöll og ár. Uppröðunin minnir á hefðbundið kínverskt húsagarðsheimili. Flöskutappinn er í laginu eins og steinlögð gata. Niðurbrjótanlegur pappír er notaður sem aðalefni.

Viðurkenningin

Um A' Design Award í bronsi

Gift of Huangyao Sósuumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Gift of Huangyao Sósuumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Gift of Huangyao Sósuumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Stærðir og umbúðir: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Merki: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Framleiðslutækni: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Hönnunaráskorun: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Rannsóknir: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Innblástur: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Lengd verkefnis: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Verkflæði: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Liðsmenn: Jie Yang