Fragrance Gallery Frumhlutverk: Innanhússhönnun fyrir verslun eftir Yuan Jiang and Chen Song

Hönnunarverkið Fragrance Gallery Frumhlutverk: Innanhússhönnun fyrir verslun eftir Yuan Jiang and Chen Song er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.

SilfurInnanhúss· 2022

Fragrance Gallery Frumhlutverk: Innanhússhönnun fyrir verslun

eftir Yuan Jiang and Chen Song

Viðskiptavinur: SODA Architects

Handhafi A' Design Award í silfri í flokknum Innanhúss

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Fragrance Gallery Frumhlutverk: Innanhússhönnun fyrir verslun

Fragrance Gallery er verslunarrými fyrir ilmvatnsvörumerki í Peking sem nær yfir 314 fermetra. Rýmið er skipulagt sem listasafn frekar en hefðbundin verslun. Innganginn er byggður úr um 5.000 endurunnum ilmvatnsflöskum sem mynda margmiðlunarbyggingu sem breytir um lit dag og nótt. Í aðalsalnum ber bogadreginn flötur sem er 20 metrar að lengd stafrænar vörpun á áferð ilmvatna og upplýsingar um sögu og hráefni. Hönnunin sameinar sjónræna, hljóðræna, ilmræna og gagnvirka þætti og leiðir gesti í gegnum sjálfstýrða skoðunarferð.

Viðurkenningin

Um A' Design Award í silfri

Fragrance Gallery Frumhlutverk: Innanhússhönnun fyrir verslun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Fragrance Gallery Frumhlutverk: Innanhússhönnun fyrir verslun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Fragrance Gallery Frumhlutverk: Innanhússhönnun fyrir verslun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Stærðir og umbúðir: 314 Square Meters
Merki: Media space, Media integrated store, Digital installation, Fragrance gallery
Framleiðslutækni: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Hönnunaráskorun: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Rannsóknir: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Innblástur: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Lengd verkefnis: The project started in August 2019 and finished in October 2020 in Beijing.
Verkflæði: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Liðsmenn: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Myndheimildir: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui