Hönnunarverkið PepsiCo Foundation Primary Function: Auðkenniskerfi eftir Dennis Furniss er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
SilfurGrafík· 2021
PepsiCo Foundation Primary Function: Auðkenniskerfi
eftir Dennis Furniss
Viðskiptavinur: PepsiCo International Mexico
Handhafi A' Design Award í silfri í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #122974Hönnunin
Um PepsiCo Foundation Primary Function: Auðkenniskerfi
Book Text: PepsiCo Foundation er auðkenniskerfi hannað fyrir sjálfseignarstofnun sem styður samfélög í Mexíkó og Rómönsku Ameríku. Hönnunin skiptir út fyrirtækjabundnu myndmáli fyrir mannlegra tungumál. Frumgerðaform tákna þrjár helstu stoðir stofnunarinnar. Í einingakerfi sameinast þessi form og margfaldast til að mynda mynstur og áferðir. Rúmfræðilegt letur, líflegt litaspjald, ljósmyndastíll og myndskreytingastíll fullkomna auðkennið. Kerfið er notað í stafræna vörumerkjabók og í viðburðaefni á borð við boli, töskur og húfur.
Viðurkenningin
Um A' Design Award í silfri
PepsiCo Foundation Primary Function: Auðkenniskerfi vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að PepsiCo Foundation Primary Function: Auðkenniskerfi sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. PepsiCo Foundation Primary Function: Auðkenniskerfi er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- Stærðir og umbúðir
- There are not packaging deliveries
- Merki
- PepsiCo, Foundation, identity, system, strong, consistency
- Framleiðslutækni
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- Hönnunaráskorun
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- Rannsóknir
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- Innblástur
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- Lengd verkefnis
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- Verkflæði
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- Einkaleyfi
- Copyrights: PepsiCo International Mexico
- Liðsmenn
- Innovation Design Center LATAM
- Myndheimildir
- All Images: Design Innovation Center LATAM
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