Hönnunarverkið Flowering Street Vörumerkjaauðkenni fyrir góðgerðarfélag eftir Mingjun Jiang er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2021
Flowering Street Vörumerkjaauðkenni fyrir góðgerðarfélag
eftir Mingjun Jiang
Viðskiptavinur: Monka Design
Handhafi A' Design Award í bronsi í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #121372Hönnunin
Um Flowering Street Vörumerkjaauðkenni fyrir góðgerðarfélag
Flowering Street er vörumerkjaauðkenni fyrir góðgerðarfélag sem stofnað var til stuðnings heimilislausu fólki í Lundúnum. Vörumerkið gerir heimilislausum sölumönnum kleift að afla tekna með því að selja blóm á venjulegu markaðsverði, í stað þess að reiða sig á gjafir. Form merkisins er innblásið af götuskiltum í Lundúnum, sem vísar til hugtaksins „götuvinir“ sem notað er meðal fólks sem sefur utandyra. Hver blómvöndur er vafinn inn í notuð dagblöð, bundinn með náttúrulegu hampsnæri og fylgir honum þakkarkort. Endurvinnanleg náttúruleg efni halda umbúðakostnaði lágum, svo hægt sé að styðja við fleiri sölumenn.
Viðurkenningin
Um A' Design Award í bronsi
Flowering Street Vörumerkjaauðkenni fyrir góðgerðarfélag vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Flowering Street Vörumerkjaauðkenni fyrir góðgerðarfélag sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Flowering Street Vörumerkjaauðkenni fyrir góðgerðarfélag fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- Stærðir og umbúðir
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- Merki
- charity, homeless, London, branding, visual, identity, flower
- Framleiðslutækni
- Flowers sold by the homeless.
- Hönnunaráskorun
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - Rannsóknir
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - Innblástur
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- Lengd verkefnis
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- Verkflæði
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- Einkaleyfi
- none
- Liðsmenn
- Mingjun Jiang
- Myndheimildir
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
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