Hönnunarverkið Ghepard Communication Logo Merki eftir Morosan Ioana er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2021

Ghepard Communication Logo Merki

eftir Morosan Ioana

Viðskiptavinur: Ghepard Communication

Handhafi A' Design Award í járni í flokknum Grafík

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Ghepard Communication Logo Merki

Ghepard Communication merkið er sjónræn ímynd sköpuð fyrir markaðs- og samskiptastofu. Táknið sýnir kraftmikla svipmynd af blettatígri, teiknaða með tveimur línum af sömu þykkt í naumhyggjulegum og nútímalegum stíl. Langi hali blettatígursins gegnir stóru hlutverki í hönnuninni. Svipmyndin notar mattan gulltón ásamt gráum blæ, sem gefur merkinu mjúkt yfirbragð. Merkjatextinn er staðsettur fyrir neðan táknið, og saman mynda báðir þættirnir rétthyrnda lögun. Merkið má nota á hvítan, svartan eða litaðan bakgrunn.

Viðurkenningin

Um A' Design Award í járni

Ghepard Communication Logo Merki vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Ghepard Communication Logo Merki sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Ghepard Communication Logo Merki er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Stærðir og umbúðir: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Merki: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Framleiðslutækni: Corel Draw and Adobe Creative Suite.
Hönnunaráskorun: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Rannsóknir: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Innblástur: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Lengd verkefnis: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Verkflæði: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Liðsmenn: Ioana Morosan
Myndheimildir: Product images and animation: Ioana Morosan