Nanxiang Incity Sjónrænt merkingakerfi eftir Zesion Design

Hönnunarverkið Nanxiang Incity Sjónrænt merkingakerfi eftir Zesion Design er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2021

Nanxiang Incity Sjónrænt merkingakerfi

eftir Zesion Design

Viðskiptavinur: Zesion Design

Handhafi A' Design Award í silfri í flokknum Grafík

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Nanxiang Incity Sjónrænt merkingakerfi

Nanxiang Incity er sjónrænt merkingakerfi sem hannað var fyrir verslunarmiðstöð í Shanghai. Hönnunin sækir innblástur í staðbundna menningu Nanxiang, svæðis sem þekkt er fyrir trönur og hof, og breytir formi trana sem fljúga í pörum í óhlutbundnar merkingamyndir. Hæðaleiðsögur og verslunarskrár eru staðsettar við inn- og útganga rúllustiga og á stöðum þar sem gestaflæði skerast. Prentun með hvítu bleki er notuð á ljóstöflurnar svo að texti og útlínur haldist skýr. Hengistykkin nota spegilsnúningspunkta sem falla vel að innréttingum verslunarmiðstöðvarinnar.

Viðurkenningin

Um A' Design Award í silfri

Nanxiang Incity Sjónrænt merkingakerfi vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Nanxiang Incity Sjónrænt merkingakerfi sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Nanxiang Incity Sjónrænt merkingakerfi er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Stærðir og umbúðir: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Merki: Visual Signage,Way finding,VI,Logo,Graphics
Framleiðslutækni: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Hönnunaráskorun: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Rannsóknir: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Innblástur: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Lengd verkefnis: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Verkflæði: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Liðsmenn: Jie Zhou