Cafe Soul Sjónræn ímynd eftir Mateus Matos Montenegro

Hönnunarverkið Cafe Soul Sjónræn ímynd eftir Mateus Matos Montenegro er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2022

Cafe Soul Sjónræn ímynd

eftir Mateus Matos Montenegro

Viðskiptavinur: Cafe Tunico

Handhafi A' Design Award í bronsi í flokknum Grafík

11,750

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #117271

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Cafe Soul Sjónræn ímynd

Cafe Soul er sjónræn ímynd og umbúðahönnun fyrir kaffimerki. Kaffið er unnið úr 100 prósent Arabica-baunum og er í boði á viðráðanlegu verði. Ímyndin notar einingabundið merki (lógó) þar sem einingarnar má sameina til að mynda mörg ólík andlit og áferðir. Sjónrænt málfar er létt og ungt, og miðar að því að ná til nýrra og yngri neytenda. Umbúðirnar eru prentaðar í fjögurra lita ferli með fjórum Pantone-litum á álgrunn. Talan sjö vísar til fjölskyldumeðlimanna sjö sem reka bújörðina.

Viðurkenningin

Um A' Design Award í bronsi

Cafe Soul Sjónræn ímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Cafe Soul Sjónræn ímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Cafe Soul Sjónræn ímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Stærðir og umbúðir: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Merki: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Framleiðslutækni: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Hönnunaráskorun: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Rannsóknir: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Innblástur: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Lengd verkefnis: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Verkflæði: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Liðsmenn: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha