Hönnunarverkið Jie Yi Couture Vörumerkjaeinkenni eftir Yiwen Tu er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
JárnGrafík· 2021
Jie Yi Couture Vörumerkjaeinkenni
eftir Yiwen Tu
Viðskiptavinur: Jie Yi Couture Studio
Handhafi A' Design Award í járni í flokknum Grafík
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Um Jie Yi Couture Vörumerkjaeinkenni
Jie Yi Couture er vörumerkjaeinkenni sem skapað var fyrir saumastofu í Sjanghæ. Kínverska táknið Jie þýðir að leysa og afbyggja, en Yi þýðir eitt, einingu og samræmi. Merkið er byggt upp með kínverskri leturfræði, og hlutar táknanna eru útfærðir með táknmyndum af klæðaburðargrind og skærum. Sniðateikningar myndu meginmyndefnið, og línur þeirra, sveigjur og athugasemdir skapa ítarlegt mynstur. Einkennið er notað á umbúðir í ýmsum stærðum. Hönnunin miðlar handverki og sérsniðinni klæðskerasaumaþjónustu.
Viðurkenningin
Um A' Design Award í járni
Jie Yi Couture Vörumerkjaeinkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Jie Yi Couture Vörumerkjaeinkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Jie Yi Couture Vörumerkjaeinkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux - Stærðir og umbúðir
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Merki
- Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
- Framleiðslutækni
- Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
- Hönnunaráskorun
- The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
- Rannsóknir
- To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
- Innblástur
- Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
- Lengd verkefnis
- The project started in August 2018 in Shanghai and finished in January 2020 in New York.
- Verkflæði
- Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element. - Liðsmenn
- Independent
- Myndheimildir
- Yiwen Tu, 2020
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