Tongrentang Zhima Health Verslunarinnanhússhönnun eftir Yong Wong

Hönnunarverkið Tongrentang Zhima Health Verslunarinnanhússhönnun eftir Yong Wong er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.

GullInnanhúss· 2021

Tongrentang Zhima Health Verslunarinnanhússhönnun

eftir Yong Wong

Viðskiptavinur: Beijing Tongrentang Health

Handhafi A' Design Award í gulli í flokknum Innanhúss

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Hönnunin

Um Tongrentang Zhima Health Verslunarinnanhússhönnun

Tongrentang Zhima Health er upplifunarverslun staðsett í Peking. Verslunin nær yfir 5000 fermetra á þremur hæðum. Fæðubótarefni, næringarríkur matur og heilsuvörur sem byggja á heilsutækni eru í boði á einum stað. Stórir fletir af andstæðum efnum, svo sem gegnheilum viði og messing, eru notaðir í innanrýminu. Frá jarðhæð og upp á við eru fjögur þemu kynnt, það er að segja ráðgjöf, matur, endurhæfing og lækning. Verslunin þjónar einnig sem þægilegt félagslegt rými fyrir viðskiptavini.

Viðurkenningin

Um A' Design Award í gulli

Tongrentang Zhima Health Verslunarinnanhússhönnun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Tongrentang Zhima Health Verslunarinnanhússhönnun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Tongrentang Zhima Health Verslunarinnanhússhönnun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Stærðir og umbúðir: 5000 square meters, 3 floors
Merki: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Framleiðslutækni: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Hönnunaráskorun: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Rannsóknir: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Innblástur: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Lengd verkefnis: This project started in May 2019 and finished in December 2019 in Beijing.
Verkflæði: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Liðsmenn: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Myndheimildir: Beijing Wuxiang Space Architecture Design