Fara beint í efni
Transformers the Skin Test House Sprettibúð eftir Hsuan-Hui Lee

Hönnunarverkið Transformers the Skin Test House Sprettibúð eftir Hsuan-Hui Lee er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í járni verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.


JárnInnanhúss· 2021

Transformers the Skin Test House Sprettibúð

eftir Hsuan-Hui Lee

Viðskiptavinur: Birkin Creative Integrated Marketing Service Limited

Handhafi A' Design Award í járni í flokknum Innanhúss

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Hönnunin

Um Transformers the Skin Test House Sprettibúð

Transformers the Skin Test House er sprettibúð hönnuð fyrir snyrtivörumerki. Búðin er byggð úr gámum með stálgrind, en gólf, loft og veggir eru úr viði og umhverfisvænum efnum. LED-ljósakassar og sýningarskápar kynna vörurnar að innan. Einingarnar er hægt að setja saman á tólf klukkustundum og sameina í mismunandi fjölda, og hægt er að bæta við tjaldþaki fyrir rigningarveður. Öll efni eru endurnýtanleg og búðin hefur verið sett saman og tekin í sundur um sextíu sinnum fyrir sýningarviðburði á opinberum stöðum.

Viðurkenningin

Um A' Design Award í járni

Transformers the Skin Test House Sprettibúð vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Transformers the Skin Test House Sprettibúð sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Transformers the Skin Test House Sprettibúð er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar
The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Stærðir og umbúðir
Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Merki
pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Framleiðslutækni
Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Hönnunaráskorun
This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Rannsóknir
The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Innblástur
This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Lengd verkefnis
Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Verkflæði
The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Liðsmenn
Birkin Creative Integrated Marketing
Myndheimildir
Birkin Creative Integrated Marketing

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