Typotect Vörumerkjaauðkenni eftir Seulah Choi

Hönnunarverkið Typotect Vörumerkjaauðkenni eftir Seulah Choi er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2020

Typotect Vörumerkjaauðkenni

eftir Seulah Choi

Viðskiptavinur: Seulah Choi

Handhafi A' Design Award í bronsi í flokknum Grafík

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Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #104366

Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Typotect Vörumerkjaauðkenni

Typotect er vörumerkjaauðkenni hannað fyrir nútímalistasafn tileinkað verkum Piet Zwart, brautryðjanda módernismans. Nafnið sameinar orðin typography (leturfræði) og architect (arkitekt), sem endurspeglar þau tvö svið sem Piet Zwart starfaði á. Auðkennið endurtúlkar þrjú einkenni sem finna má í hönnun hans: þrjá frumliti, mjóa línulega þætti og flatar形 raðaðar innan opins rýmis. Þunn rauð lína birtist efst á hverri útfærslu, á meðan blár og gulur litur fylla flötu formin. Auðkennið er prentmiðað og er notað á veggspjöld, nafnspjöld, miða og veggmerki.

Viðurkenningin

Um A' Design Award í bronsi

Typotect Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Typotect Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Typotect Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Stærðir og umbúðir: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Merki: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Framleiðslutækni: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Hönnunaráskorun: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Rannsóknir: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Innblástur: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Lengd verkefnis: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Verkflæði: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.